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California’s Blueprint for Saving Billions on Car Insurance

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* podcast transcript

EVA
All right, so have you ever heard of this? California, right? Tons of cars, everyone’s always on the road, bumper to bumper traffic. But get this, their car insurance is usually cheaper than in other states. Like what is the deal with that? It’s crazy, right? Yeah, it’s wild. It’s like finding out Disneyland gives out free churros or something. But how do they do it?

MAX
Well, today we are diving deep, deep, deep into this article.

EVA
It’s called California’s Blueprint for Saving Billions on Car Insurance. And guys, it is. Juicy. You know what I find so interesting is that California, they haven’t always been, you know, the poster child for affordable car insurance. Back in the day, they actually had some of the highest rates in the whole country. Seriously, I had no clue what happened. How’d they turn things around?

MAX
OK, so picture this 1989 California voters.

EVA
They passed this thing called Proposition 103, Prop 103 for short. This my friends, was a total game changer. OK, so Prop 103.

MAX
This is the magic word our deep dive says. It’s all about like giving power back to the people. But how’d they actually do that?

EVA
OK, imagine right you’re at the mercy of these insurance companies and they can just decide to raise your rates whenever they feel like it. Prop 103 comes in and says Nope, hold up. From now on, you need to get any rate increases approved, and not just by anyone, but by the California Insurance Commissioner.

MAX
So there’s actually someone keeping an eye on these insurance giants, but is this commissioner like just another political appointee? And that’s where it gets really interesting because with Prop 103, the insurance commissioner, they made it an elected position. So now this Commissioner, they answer directly to the voters, which means they have a huge incentive to keep those rates down. OK, now that’s what I call accountability. But wait, this whole power to the people thing, did it actually make a difference in people’s lives? You know, like on the ground.

EVA
Let’s just say this numbers don’t lie. According to the Consumer Federation of America, California drivers get this They’ve saved ready for this, a mind blowing $154 billion on car insurance premiums over the past 30 years. Whoa, OK, hold on. That’s that’s billion with AB.

MAX
That’s like a whole lot of zeros.

EVA
We’re not talking about saving a few bucks here and there. This is life changing money for some families. Absolutely. And here’s the real kicker, right? Despite all these regulations, California’s car insurance market it’s now the second most competitive in the entire US. Wait, hold up.

MAX
More regulation led to more competition? That doesn’t sound right. Isn’t it usually one or the other?

EVA
Yeah. See, that’s a common myth. You know the idea that like as soon as you have regulations, competition just dies. But actually you know, when you have well crafted regulations, it can actually level the playing field for everyone, so.

MAX
It’s not just about letting the big insurance companies, you know, run wild and, like, charge whatever they want. Exactly. Yep. Remember the study we talked about earlier?

EVA
The one that uses the what was it called? The Herfindahl Hirschman Index. The HHI.

MAX
Yeah, the HHI and you know, don’t worry, it’s not as complicated as it sounds. Basically, it just measures how competitive a market is.

EVA
And in California’s case, it shows that their car insurance market, it’s actually more competitive now than the average U.S. market.

MAX
OK. So we’re not just like floating around in some economics textbook here. This is having a real impact. So what kind of differences are we talking about for, like, regular Californians?

EVA
So picture this all right. Before Prop 103, Californians they were paying, get this a whopping 36% more than the national average for their car insurance. Ouch.

MAX
Yeah, right. But now?

EVA
Now they’re actually paying 5% less.

MAX
Whoa, hold on. So they flipped the script. That is huge, especially for something as essential as car insurance.

EVA
What about people who are just trying to get by? You know, the ones with the minimum coverage required by law? Are they seeing any relief? Totally, in fact, the study found that liability only insurance you know, the most basic kind it actually went down like decreased by 5.7% in California since prop one O 3 meanwhile. Let me guess, everywhere else those rates shot up? Bingo, Nationally liability only insurance premiums.

MAX
Get this, they went up by a mind blowing 58.5%.

EVA
So Californians, they’re not just saving money, they’re like dodging these massive price hikes.

MAX
It’s like California, they found the secret formula to make car insurance affordable and get this the article it says that other states they could save a combined Are you ready for this $60 billion every year if they did something similar. It’s true the potential savings for drivers like across the country is huge. Kind of makes you wonder why more states haven’t like jumped on this. Right. So OK, we know Prop 103 was this game changer and Californians are reaping the benefits, but what exactly did they change? Like what’s the secret sauce here?

EVA
Well, one of the key ingredients is this. They tied the insurance premiums to your driving habits. So basically, the safer you drive, the less you pay.

MAX
OK so it’s like a reward system for being a responsible driver. Makes sense to me. What else is in this like winning recipe?

EVA
Transparency. They made insurance companies way more open about how they actually set their rates, which is something you don’t see in most other states. So no more shady backroom deals, huh?

MAX
I like it, but what about all those other costs insurance companies have, like operating expenses, things like that? Are Californians stuck paying for those?

EVA
And this is where it gets really interesting, right? Because Prop 103, it actually stops insurance companies from like passing on those operational expenses to consumers through higher premiums. Wait, seriously?

MAX
So how do they, like, stay afloat? How do they stay in business?

EVA
They have to find other ways to, you know, manage their costs. They have to be more efficient, which honestly benefits everyone. It’s brilliant.

MAX
It’s like they’re incentivized to be better. OK, this all sounds amazing, but there has to be a downside, right?

EVA
Like what’s the catch? Well, look, no system is perfect, right? Some people say that, you know, because of Prop 103, there’s less choice in the market. Like some smaller insurers have had a hard time.

MAX
But, you know, California still has a good number of insurance providers, so it’s not like consumers have zero options. It sounds like the trade off might be worth it, especially with all those billions of dollars in savings. But like, let’s say you’re a driver in California and you see that your favorite insurance company is offering a lower rate in like another state. What happens then?

EVA
Can you switch? They thought of that. With prop 103, it has this thing where it guarantees that you can get the lowest rate from your preferred company, even if they’re offering it in a different state. Wow, OK, now that is looking out for the little guy.

MAX
So we’ve covered a lot here and it seems like this Prop 103, it’s a pretty big deal.

EVA
It’s not just about saving money on car insurance. It’s about a system that’s fairer. But let’s be real, this is California, right? They’re known for doing things their own way. So could this like actually work in other states? That’s $1,000,000 question, right? Can other states, can they really pull off what California did? I mean, let’s be honest, nobody’s out here doing cartwheels when they pay their car insurance every month. You got that right. For most people it’s a huge chunk of their budget and those yearly rice hikes, they’re brutal.

MAX
So, what do you think?

EVA
Is California’s model something other states could actually try?

MAX
Well, it’s tricky. There’s no magic answer that works everywhere. Every state has its own thing going on, you know, politically and with their own laws and stuff.

EVA
OK, so it’s not as easy as just copying and pasting Prop 103 into every state’s law books.

MAX
Right, but that doesn’t mean there aren’t some seriously good lessons here. California’s experience, there’s a lot to learn from it.

EVA
So for those of us stuck in other states, the ones who are like ready to fight back against these insane car insurance rates, what can we do? What are the like the big takeaways?

MAX
The biggest one it’s that it’s actually possible you can have of a car insurance system that’s actually, you know, on your side as a consumer without killing competition all together. California, they proved it can be done.

EVA
So it’s not a pipe dream. We could actually have car insurance rates that makes sense, that are transparent, that are like actually connected to how we drive.

MAX
Exactly. And that’s what I want you to remember from all of this. If you’re in a state where car insurance is just out of control, don’t just accept it. Talk to your representatives, find a consumer advocacy group and join up. Get your voice out there. You’d be surprised what you can achieve.

EVA
It’s true. Like we’ve seen with California. Even systems that seem like totally set in stone, they can change if enough people speak up. Who knew California, the land of Hollywood and Silicon Valley, would also be like the champion of affordable car insurance?

MAX
Right. It just goes to show you change is possible when people get together and demand better things happen. And remember, knowledge is power. And now you’ve got a little glimpse into how California flipped the script.

EVA
And there you have it. We’ve reached the end of our deep dive into California’s car insurance revolution. We talked about how they did it, why it works, and most importantly, what you can actually do to fight for the same changes in your own state. Don’t let this information just sit there. Go out there and make some noise. Head over to social media. Tell us what you think. Share your experiences. Use hashtag deep dive car insurance. We’ll be checking out the conversation. Thanks for listening.

California is no longer famous only for palm trees and movie stars. Now the Golden State is being nationally recognized for the financial success of its 1989 bill establishing strict regulations for car insurance rates, known as Proposition 103.

How Successful Has California Been?

According to a study completed by the independent watchdog group, Consumer Federation of America (CFA), over the last 30 years no U.S. state has experienced smaller increases in vehicle insurance spending than California. 

The CFA research results further reveal 26.7 million California drivers saved a whopping $154 Billion in auto premium dollars because of Proposition 103’s active industry oversight throughout the last three decades. Yet the rigorous supervision created by Prop 103 has not deterred healthy competition among auto insurance carriers within the state. Keeping healthy industry competition alive is important as it is a significant benefit to consumers and their pocketbooks. 

How Proposition 103 Works

Under the rules of Prop 103, California began requiring insurance companies to justify their proposed rate increases and receive approval from the California Insurance Commissioner before passing along to consumers any rate hikes. Of course, car insurers know each proposal has the potential to be rejected altogether. 

In addition, Prop 103 goes a step further by actively including consumers in final decisions regarding possible pricing increases. As a result of this legislation, the role of California Insurance Commissioner also became an elected position which made each successive Commissioner aware they work for the people. 

Will Other States Follow Suit?

Obviously there are many valuable lessons to learn from California’s Prop 103 auto insurance regulation. Now that the data is available for review, perhaps other U.S. states currently struggling with high vehicle insurance pricing and unhappy consumers will decide to follow California’s groundbreaking legislation. 

The CFA Study 

To complete the California analysis, CFA utilized the most recent (2015) data published by the National Association of Insurance Commissioners (NAIC). The consumer protection think-tank assessed the average cost California drivers spent on their auto insurance premiums since Prop 103 went into effect in 1989. The CFA team further compared the auto coverage rates for Californians’ to each of the other 49 states. 

CFA’s thorough review of the NAIC information unveiled the following: 

  • On average, Californians saved $6 Billion per year since Prop 103 was introduced
  • The California car insurance market is the 2nd most competitive in the U.S.
  • Liability only auto insurance pricing (not full coverage policies including comprehensive and collision) dropped by 5.7% in CA but increased by 58.5% nationally
  • Prior to Prop 103, Californians paid 36% more for auto insurance than the national average versus now when they pay 5% less than the national average
  • Drivers in other American states have the potential of saving $60 Billion annually by following California’s approach to consumer protections and insurance regulations

These statistics are quite impressive when you consider California consistently has the most licensed drivers and registered vehicles on U.S. roads to date. Actually California has 26.7 Million licensed drivers which is 37% more than the #2 ranking state of Texas. In addition, California boasts 14.8 Million registered vehicles which is 45% more than the #2 ranking state of Texas. 

Doug Heller, Insurance Expert for CFA, perhaps put it best when he explained that California has the most cars on the road and the most traffic congestion yet drivers still pay less for auto coverage than anywhere else in the country. As Heller pointed out, these results can be attributed directly to protections afforded in Prop 103. 

A Competitive Marketplace Remains

When the grassroots organization, Voter Revolt, began lobbying for Proposition 103 to be enacted, many opponents of such insurance protections often argued that strict regulations would lead to a lack of marketplace competition. Prop 103 challengers believed that such a lack of competition would result in insurance companies leaving the state altogether and limiting consumer options. 

CFA explored this theory by testing the car insurance market concentration, using the federal test called “Herfindahl-Hirschman Index (HHI).” According to the United States Department of Justice, an HHI score below 1,500 represents a healthy industry with plenty of competition while an HHI ranging between 1,500 and 2,500 shows a moderate marketplace with modest competition. Upon studying the CA market, CFA reported an HHI score of 1059 as being average for all car insurance markets. In comparison, CFA advised California had a 723 HHI market score which indicates a high level of healthy competition. 

California Mapped the Road to More Savings

According to CFA, drivers in other states could greatly benefit from California’s model for industry oversight and consumer protections. In fact, CFA estimates U.S. drivers could see a decrease of $60 Billion in annual premiums. States such as Texas, New York, Michigan, Illinois, Georgia, and Florida would each save approximately $2 Billion per year for following California’s vehicle insurance rules. 

CFA members advised that policymakers should explore the following actions California took to create such a thriving auto insurance industry: 

  • Require pricing is based on driving-related factors like miles driven annually and motor vehicle records. In turn, better drivers get better rates. 
  • Implement a prior approval system for setting new business rates and premium increases
  • Encourage full transparency when setting rates and include consumers in the process
  • Don’t allow insurance carriers to pass along their operational expenses to consumers by charging more
  • Balance supply and demand by guaranteeing consumers can by auto insurance from the carrier they prefer at the lowest rate the carrier offers

Robert Hunter, Director of Insurance for CFA, explained that California has set the standard for car insurance coverage by setting high expectations for savings, fairness, and competition. Hunter further advised that American drivers in every state should demand the same type of system as California voters did more than 30 years ago.